NORD Ice Cream

A boutique ice cream brand soft-launched in Toronto during the winter of 2019. Started by two friends edger to try something new, the primary goal is to provide customers with a unique social experience as opposed to simply selling a product. The ask was to develop a business and strategy, along with a brand identity, which would allow flexibility to standing out in an already over crowded market.

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The Results

The project was broken up into 3 initial phases. A soft launch event in 2019, a summer beta program in 2020, and full launch summer of 2021.

Full launch delayed due to COVID restrictions. Summer beta program was designed with the constraints of the pandemic.

 
Soft Launch Event
 

30

invites sent

25

attended

3

courses

75

servings of ice cream
 
Summer Beta Program
 

3

months
 

40

beta size sample

38

repeat customer reward

240

product samples
 

166

jars sold

20

repeat customers
Next

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